E-MOBILITY USER EXPERIENCE
Customers should be able to enjoy a hassle-free experience regarding all aspects of electric mobility which includes the reliability of the electric vehicles, lower charging time and a smooth payment process. These factors would contribute in a big manner to how quickly the Indian public accepts electric vehicles as a part of daily commute.
Electric vehicles are a solution to India’s huge oil import bills and high carbon emission issues. Favourable government policies are already in place, either as rebates or tax free schemes, for the electric vehicles in India. There are multiple pilot projects and OEMs also in the race to help produce and implement new solutions in the EV space. All of these small but important steps are helping push the EV market from a nascent to a slightly advanced stage in India.
NEW ENERGY SOLUTIONS
Advancement in the technology also will play a crucial role in the adoption levels of the electric vehicles. Higher range and lower charging time are the current issues plaguing the electric vehicles. With better battery technology, battery swapping and quick charge technology coming up in a big way, there is huge potential still to be tapped in this space.
REDUCTION & SERVICE COST
Electric mobility is currently expensive as compared to the traditional combustion engines. However, with mass deployment and better technology in the foreseeable future, the cost of vehicles and overall ownership is expected to reduce in the medium-to-long term.
Electric mobility players have to be careful of how the value proposition is set up for the India EV market. Indian market and its consumers are really tricky as they are highly price sensitive but also expect higher value hence the EV market in India will be very different from that of the West. The road conditions, climate, driving style and integration with existing infrastructure all rolled into one, will make it a unique market in itself.